Taking Advantage of “Free Stuff” to Promote your Business on the Internet

25 April 2012
Comments: 0
25 April 2012, Comments: 0

We all know about paying people like myself to get your business infront of more people looking for what your selling, where your selling it. For a lot of small businesses this is a problem because they lack the funds to really compete in competitive industries doing SEM and SEO.
If you own a business that has a reach of a few zip codes, then Google has a great platform to promote your business on. This platform has been around for years in different forms. It was Google Maps, then it changed to Google Places ( my favorite one ), and now it is Google + Local. You can claim your listing with a few easy steps.

  1. Type your business address into Google + Local . If your business has existed in that general location for some time, it will probably show up as a result. This will save you the time of having to re-enter your business’s basic information. However, if it does not show up, you can fill out the form in its entirety by going to the Google Maps home page.
  2. Pick the listing and click where it says “Claim Your Business.” This will cause a form to load.
  3. Complete this form with content about your site including your web site address, business hours, a description, business categories you want to be listed under, and up to 10 photos. You can even add a video. Remember, the more content you add, the higher you may be able to rank organically!
  4. When you click submit, Google will ask you if you want to verify the account by phone or by mail. If you click the “phone” option, you will receive a call in a matter of seconds. Be prepared with pen and paper to record a 5 digit PIN. Enter the PIN in the box for that purpose on your screen.
  5. You should be active. Check back often to see charts indicating your listing’s activity, clicks to your website and directions to your establishment. Also, you will be able to see how many impressions your listing receives (how many times it shows up on Google + Local).
  6. Be sure to constantly update your listing with new information, including photos, videos and coupons. Don’t forget to update your website at least once a month. Your website is your storefront in cyberspace. Make a good impression.

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